Black Friday can be a great time to buy a new TV, but the biggest advertised discount isn’t automatically the best deal.
A better approach is to decide what kind of TV fits your room, viewing habits, and budget first. Then you can use Black Friday to check whether the model you actually want is available at a better price.
For 2026, we’re watching TVs from LG, Samsung, Sony, TCL, and Hisense across OLED, Mini-LED, 4K smart TV, and large-screen categories.
Instead of trying to keep up with constantly changing prices, this guide helps you narrow down the TVs worth checking. Our Amazon links take you to the product listing, where you can see the current price and any promotion available at the time.
If you’re planning purchases across several categories, our complete Black Friday shopping guide covers tablets, laptops, gaming, smartphones, and other products worth researching before the holiday sales begin.
Affiliate disclosure: As an Amazon Associate, I earn from qualifying purchases.
Table of Contents
Best TVs to Check This Black Friday
You don’t need to compare dozens of televisions.
Start with how you’ll use the TV, where it will be placed, and how much you want to spend. These are the models we’d compare first across several major categories.
| TV | Best for | Why consider it | Amazon |
|---|---|---|---|
| LG C6 OLED | Best OLED for most buyers | Excellent all-around premium choice | Check Price at Amazon |
| Samsung S90H OLED | Samsung shoppers | Strong OLED alternative | View Samsung S90H at Amazon |
| Sony Bravia 7 II | Bright rooms and sports | Strong daytime and mixed-use option | See Sony Bravia 7 II at Amazon |
| TCL QM7L | Value Mini-LED | Strong performance without flagship pricing | Check TCL QM7L at Amazon |
| Hisense U7SG | Value and gaming | Bright Mini-LED alternative | View Hisense U7SG at Amazon |
Prices and promotions can change throughout the Black Friday season. Use the Amazon links to see the current offer for the exact TV size and configuration you’re considering.
LG C6 OLED: Best Black Friday OLED TV for Most Buyers
The LG C-Series remains one of the easiest premium TV families to consider because it balances OLED picture quality with features suited to movies, streaming, and gaming.
For 2026, the LG C6 is the model we’d watch.
OLED televisions can turn individual pixels off, producing exceptionally deep blacks and excellent contrast. That advantage becomes especially noticeable when watching movies in a darker room.
The C6 also makes sense for shoppers who use their television for several purposes rather than building a setup around one specific type of content.
Why We Picked the LG C6
The C6 earns our overall OLED recommendation because it provides a strong balance of picture quality, gaming capability, and everyday versatility.
We’d choose it over a basic LED TV for a movie-focused setup or a room where deep blacks and contrast matter. However, we’d consider a bright Mini-LED TV instead if the television will spend most of its time in a sun-filled living room.
Best for: Movies, gaming, streaming, and premium everyday viewing.
Consider another TV if: Your room gets substantial daylight and maximum brightness is more important than OLED black levels.
Who Should Buy the LG C6?
Consider it if picture quality is one of your highest priorities and you watch a mixture of movies, streaming content, television, and games.
OLED can also work well when people watch from different positions around a room because viewing angles are generally strong.
If your television sits in an extremely bright space, however, we’d also compare the Mini-LED alternatives farther down this guide.
Samsung S90H OLED: Best Samsung TV to Check
Shoppers looking for a Samsung smart TV this Black Friday should put the S90H OLED on their comparison list.
It can be particularly appealing if you want premium OLED picture quality but prefer Samsung’s smart TV ecosystem and gaming features.
The bigger decision isn’t simply Samsung versus LG.
Compare the exact screen size you’re buying, gaming features, smart platform, HDR support, and current price.
Why We Picked the Samsung S90H
The S90H gives shoppers another premium OLED choice without simply defaulting to LG.
We particularly like it for buyers who already prefer Samsung televisions or have other Samsung devices in their entertainment setup. It also gives us a meaningful alternative to the LG C6 when Black Friday pricing makes one considerably more attractive than the other.
Best for: Samsung fans, gaming, movies, and premium OLED shoppers.
Consider another TV if: You don’t have a strong Samsung preference and another OLED provides better value in your preferred size.
Who Should Buy the Samsung S90H?
Consider it if you’re already leaning toward Samsung and want OLED rather than a conventional LED television.
We’d still compare it directly with the LG C6.
Black Friday can make that comparison particularly interesting if one model receives a substantially better promotion in the size you want.
Sony Bravia 7 II: Best for Bright Rooms and Sports
Not every premium TV needs to be OLED.
The Sony Bravia 7 II is an interesting alternative for shoppers who prioritize brightness, sports, television, and mixed daytime viewing.
Bright-room performance matters more than many buyers realize. A television that looks fantastic in a dark environment may be less impressive when sunlight fills your living room during an afternoon football game.
Why We Picked the Sony Bravia 7 II
The Bravia 7 II gives shoppers a strong alternative to OLED when brightness and daytime viewing are higher priorities than perfect black levels.
We’d be particularly interested in it for a family room used throughout the day or a household that watches a lot of live sports.
That makes it meaningfully different from our LG and Samsung OLED recommendations rather than simply being another expensive television on the list.
Best for: Sports, daytime television, bright rooms, and mixed household viewing.
Consider another TV if: Dark-room movie performance and OLED-level blacks are your highest priorities.
Who Should Buy the Sony Bravia 7 II?
Consider it if your television gets frequent daytime use or sits in a room with significant ambient light.
Sports viewers should also put it on their comparison list.
If you’re upgrading primarily for football and other live sports, our TV picks for sports and big-game viewing go deeper into screen size, brightness, motion, and other features that matter when watching games.
See Sony Bravia 7 II at Amazon
TCL Black Friday TV Deals: QM7L Is Our Value Pick
TCL is worth watching closely if you’re looking for strong picture quality without automatically moving into premium-brand pricing.
The TCL QM7L is one of the models we’d compare.
TCL has become increasingly competitive in Mini-LED televisions, giving shoppers another option beyond LG, Samsung, and Sony.
That’s particularly important during Black Friday because an attractive price doesn’t help much if you’re buying a weak TV simply because it’s inexpensive.
The QM7L occupies an interesting middle ground between basic budget televisions and much more expensive flagship models.
Why We Picked the TCL QM7L
The QM7L earns its place because it targets one of the most important Black Friday buyers: someone who wants a noticeable picture-quality upgrade without paying premium OLED prices.
We’d consider it before dropping down to a basic LED television simply to save money. We’d also compare it with more expensive Mini-LED models before assuming a premium brand is automatically worth the difference.
Best for: Value-conscious buyers, bright rooms, larger screens, and shoppers interested in Mini-LED.
Consider another TV if: You primarily watch movies in a dark room and OLED contrast is worth paying more for.
Why Consider Mini-LED?
Mini-LED televisions use many smaller LEDs in their backlighting systems.
That allows more precise lighting control than basic LED televisions while also producing substantial brightness.
This can make Mini-LED particularly attractive for living rooms with plenty of ambient light.
Who Should Buy the TCL QM7L?
Consider it if you want stronger picture performance than a basic budget 4K television but aren’t convinced you need to pay OLED prices.
TCL is also worth comparing when moving into larger screen sizes, where premium TVs can become expensive quickly.
Hisense TV Black Friday Deals: U7SG for Value
Hisense is another brand worth checking during Black Friday.
The Hisense U7SG combines Mini-LED technology with features aimed at movies, sports, and gaming.
That makes it an interesting alternative for shoppers who care about brightness and performance but want to control the total purchase price.
Why We Picked the Hisense U7SG
We included the U7SG because not every shopper needs an LG, Samsung, or Sony logo on the front of the television.
The Hisense is worth comparing when performance for the money matters more than brand prestige. It also gives gaming and bright-room shoppers another option before moving into significantly more expensive TVs.
Best for: Value, gaming, bright rooms, and mixed everyday viewing.
Consider another TV if: Premium build, OLED contrast, or a particular smart TV ecosystem matters more than maximizing performance for your budget.
Who Should Buy the Hisense U7SG?
Consider it if you’re looking for a value-oriented Mini-LED television for mixed use.
It can be especially interesting for gaming and bright-room viewing.
If you primarily watch movies at night and care heavily about deep black levels, we’d compare it against an OLED before deciding.
Best 4K TV Deals on Black Friday 2026
Most TVs worth considering today already offer 4K resolution, so the more useful question is what type of 4K TV fits your budget and viewing habits.
Budget shoppers can find conventional LED 4K TVs, while buyers looking for better contrast, brightness, or gaming performance can move into QLED, Mini-LED, and OLED models.
Don’t pay more simply because a television has “4K” on the box.
Screen size, display technology, refresh rate, brightness, HDR performance, and overall picture quality can make a much bigger difference between two 4K televisions.
For most shoppers in 2026, we’d consider 4K the starting point rather than a premium feature.
If you’re looking for an inexpensive secondary television, a conventional 4K LED smart TV may be enough. If this will be the main television in your living room, spending more for better display technology may provide a more noticeable upgrade.
Best Black Friday OLED TV Deals: OLED vs. Mini-LED
OLED TVs are among the premium models worth checking during Black Friday, particularly for shoppers who prioritize deep black levels, contrast, movies, and gaming.
The LG C6 and Samsung S90H are two OLED models we’d compare first, but OLED isn’t automatically the best display technology for every room.
Choose OLED If You Want Deep Blacks and Contrast
OLED makes the most sense when deep blacks, excellent contrast, dark-room movie performance, and wider viewing angles are priorities.
It can be particularly impressive for movies and premium streaming content.
Choose Mini-LED If You Want More Brightness
Mini-LED deserves a closer look if you need very high brightness, strong HDR performance, or a television for a room with substantial daylight.
It can also provide strong value at larger screen sizes.
For a darker home-theater environment, we’d start with OLED.
For a bright family room, we’d compare Mini-LED very seriously.
The goal isn’t to buy whichever display technology sounds most premium. It’s to buy the television that works best in your room.
LG C6 vs. Samsung S90H: Which OLED Should You Buy?
LG versus Samsung could become one of the more important premium-TV comparisons during Black Friday.
Both companies offer premium OLED televisions, but they’re built around different platforms and feature sets.
We wouldn’t choose solely based on the logo.
Compare the exact screen size, current price, gaming capabilities, smart TV platform, and HDR features.
For shoppers without a strong Samsung preference, the LG C6 would be our starting point.
But if the S90H provides the better combination of features and price in your preferred screen size, Samsung deserves serious consideration.
What TV Size Should You Buy on Black Friday?
Screen size is another area where Black Friday advertising can push shoppers toward spending more than they intended.
A 75-inch or 85-inch television may carry an impressive promotion, but that doesn’t mean it belongs in every room.
Start with your space and viewing distance.
Then compare TVs in the size that actually makes sense.
50-Inch TV Black Friday Deals
A 50-inch TV can be a practical Black Friday choice for bedrooms, apartments, and smaller living rooms where a 65-inch or 75-inch screen would be excessive.
This size also gives budget-conscious shoppers plenty of 4K smart TV options.
If you’re primarily streaming television, movies, and everyday content, you may get more value from a good 50-inch model than paying extra for screen size you don’t need.
Measure your viewing space first, then compare picture quality and features within your budget.
55-Inch TV Black Friday Deals
A 55-inch television remains a useful size for apartments, bedrooms, and smaller to medium-sized living rooms.
It’s large enough to provide a substantial upgrade from an older 40- or 50-inch set without completely dominating the room.
This size is also attractive for shoppers trying to move into OLED while controlling the overall purchase price.
For many shoppers sitting relatively close to the television, 55 inches may be all they need.
65-Inch TV Black Friday Deals
For many living rooms, 65 inches is the sweet spot.
It creates a noticeably larger viewing experience than a 55-inch television without requiring the space of a 75- or 85-inch screen.
Shoppers also have a large selection at this size across OLED, Mini-LED, QLED, and conventional 4K TVs.
That’s why we’d start with 65 inches for many typical living rooms before automatically moving larger.
75-Inch TV Black Friday Deals: What to Look For
75-inch TVs are one of the more interesting categories to watch on Black Friday.
A larger screen can create a much more immersive experience for movies, sports, and gaming, while holiday promotions may make stepping up from a 65-inch TV more affordable.
A 75-inch television makes the most sense in a larger living room or entertainment space where you’ll sit far enough away to comfortably view the screen.
Don’t upgrade solely because the larger model carries a more impressive discount.
If your room supports it, however, this is one screen size we’d watch particularly closely.
85-Inch TV Black Friday Deals
An 85-inch television moves firmly into large-screen territory.
It’s best suited to large living rooms, finished basements, and dedicated entertainment spaces.
Black Friday can be especially interesting for 85-inch TVs because the price difference between large-screen models can be substantial. Compare Mini-LED and conventional LED options rather than shopping by screen size alone.
A less expensive 85-inch TV may give you the theater-sized picture you want. A better Mini-LED model may be worth paying more for if brightness, HDR performance, and overall picture quality are priorities.
Also consider whether you’re sacrificing too much picture quality just to move from 75 to 85 inches. For some shoppers, a better 75-inch television will be preferable to a lower-quality 85-inch model at roughly the same price.
Measure carefully before ordering one.
Think about wall space, furniture placement, viewing distance, delivery, and mounting. The logistics of an 85-inch television are very different from bringing home a 55-inch set.
98-Inch TV Black Friday Deals: Is Going This Big Worth It?
Extra-large 98-inch TVs are becoming another option for shoppers building a home theater or filling a very large entertainment space.
At this size, don’t shop based on the advertised discount alone.
A 98-inch television requires enough viewing distance and physical space to make the huge screen comfortable. You should also consider whether delivery can physically reach the room and how the television will be mounted or supported.
Picture quality matters too.
A huge screen makes weaknesses easier to notice, so buying the least expensive 98-inch television isn’t automatically better than choosing a higher-quality 75- or 85-inch model.
For most homes, a 65-, 75-, or 85-inch television will be easier to accommodate.
For shoppers specifically building a theater-sized setup, however, 98-inch TV Black Friday deals are worth checking before making a final decision.
Are Roku TVs Worth Buying on Black Friday?
Roku TVs can be worth considering if you want a straightforward smart TV interface with easy access to major streaming services without adding a separate streaming device.
They can be particularly practical for a bedroom, secondary television, apartment, or budget-focused setup.
But don’t choose a television based on the Roku platform alone.
Compare picture quality, screen size, brightness, refresh rate, ports, and overall value as well.
A good Black Friday Roku TV deal is one where the television itself meets your needs, and Roku happens to provide the interface you prefer.
OLED vs. QLED vs. Mini-LED vs. LED
TV terminology can make shopping more confusing than necessary.
Here’s the simplified version.
OLED
OLED is best known for exceptional black levels and contrast because individual pixels can turn completely off.
It’s particularly attractive for movies and darker rooms.
QLED
QLED uses quantum-dot technology alongside an LED-based display system to improve color and brightness.
The term is particularly associated with Samsung, although quantum-dot technology is used more broadly.
Mini-LED
Mini-LED uses much smaller LEDs for the backlight, allowing more precise lighting control and substantial brightness.
It’s particularly attractive for bright rooms and HDR content.
Standard LED
Conventional LED televisions are usually less expensive.
A standard 4K LED television can still be perfectly adequate for streaming, a bedroom, a guest room, or shoppers who simply want a larger screen without premium-TV pricing.
You don’t need OLED or Mini-LED simply because they’re newer or more expensive.
Best Black Friday TV for Different Buyers
Best for Most Premium Buyers: LG C6 OLED
Start here if you want excellent all-around picture quality and don’t have an unusually bright room.
Best for Samsung Fans: Samsung S90H OLED
A strong premium alternative for shoppers who prefer Samsung’s ecosystem and features.
Best for Bright Rooms: Sony Bravia 7 II
A strong choice for daytime television, sports, and rooms where brightness matters.
Best Value Mini-LED: TCL QM7L
A good starting point if you want stronger picture performance without immediately jumping into premium pricing.
Best Value Alternative: Hisense U7SG
Worth comparing for shoppers prioritizing brightness, gaming, and performance for the money.
What Should You Look for in a Black Friday TV?
A television’s discount percentage tells you surprisingly little about whether it’s the right purchase.
Focus on the TV itself.
Screen Size
Measure the available space and consider how far you’ll sit from the television.
Don’t let Black Friday turn a 55- or 65-inch need into an 85-inch impulse purchase.
Display Technology
Consider whether OLED’s black levels or Mini-LED’s brightness better fit your room and viewing habits.
Refresh Rate
Gaming and sports viewers may benefit more from higher refresh rates than someone who primarily watches movies and ordinary streaming content.
HDMI Ports
Count the devices you’ll connect.
Game consoles, soundbars, streaming devices, and other equipment can consume ports quickly.
Gaming Features
PlayStation, Xbox, and PC gamers should look more closely at refresh rate, variable refresh rate support, input lag, and HDMI capabilities.
Smart TV Platform
Most modern televisions already include streaming apps.
The differences often come down to interface, responsiveness, app availability, and personal preference.
Should You Buy a Previous-Generation TV on Black Friday?
Potentially, yes.
This can be one of the better ways to find value.
When manufacturers introduce new models, retailers may continue selling previous-generation televisions alongside them.
A premium TV doesn’t suddenly become bad because its replacement arrived.
Instead, ask two questions:
How much am I actually saving?
And:
What am I giving up by choosing the older model?
Compare picture performance, features, connectivity, software support, and the price difference.
A heavily discounted previous-generation OLED or Mini-LED can sometimes be more attractive than a lower-tier current model.
Don’t Buy a TV Based on the Discount Percentage Alone
A television advertised as 40% off isn’t automatically a better purchase than one that’s 20% off.
The reference price may not reflect what shoppers normally paid before Black Friday.
Instead, compare the exact model number, screen size, display technology, features, and competing televisions.
Most importantly, look at the final price you’re actually paying.
This is also why HolidayDealRadar doesn’t try to maintain constantly changing Amazon prices beside every recommendation.
Use our Amazon links to see the current price and any promotion available, then decide whether that offer makes sense for the TV you’ve already chosen.
Black Friday TV Deals FAQ
Is OLED worth buying on Black Friday?
OLED is worth considering if picture quality, black levels, contrast, and dark-room viewing are priorities.
Compare the final price with strong Mini-LED alternatives rather than assuming OLED is automatically the better purchase.
What TV size is best for most living rooms?
A 65-inch television is a good starting point for many living rooms, but the right size depends on viewing distance and available space.
Smaller rooms may be better suited to 50- or 55-inch TVs, while larger spaces can accommodate 75 inches or more.
Should I buy OLED or Mini-LED for a bright room?
We’d generally compare Mini-LED models closely for a very bright room because brightness becomes particularly important.
OLED becomes especially compelling when black levels, contrast, and darker-room viewing matter more.
Are TCL and Hisense TVs worth buying?
They can be.
Both brands compete seriously in the value and Mini-LED portions of the TV market. Evaluate the exact model rather than judging solely by the brand.
Are Roku TVs good Black Friday buys?
They can be, especially for shoppers who want a simple streaming interface or an affordable secondary television.
Picture quality and hardware still matter more than the smart TV platform alone.
Is a previous-year TV worth buying on Black Friday?
Yes, when the savings justify the tradeoff.
A discounted previous-generation premium TV can sometimes provide better value than a lower-tier current model. Compare specifications and model numbers before deciding.